Nine animal husbandry Wang listing aground due to the acquisition of an international clothing brand

Jiu Mu Wang (China) Store

After Anta, Xtep, 361 Degrees, Lilang and Seven Plush, a series of Fujian Jinjiang clothing brands were all listed in the Mainland or Hong Kong, the “King of Pants” Jiu Mu Wang, who was also born in Jinjiang, put its expansion target into the international market after the listing plan ran aground. Direct acquisition of international brands.

Last weekend, Lin Mingying, chairman of Jiumuwang (China) Co., Ltd., revealed to reporters at a large-scale tour exhibition held by the King of Animal Husbandry and the “Battle of the Tauren Warrior” that Jiumu Wang acquired a well-known European clothing brand. The marketing campaign is to coordinate with this. As soon as the acquisition was held, the purchase of the brand by Jiumu Wang was basically completed, and the asset cleaning and finishing operations are currently being carried out. “The cooperation method is our holding. What we think of is its R&D design and brand management capabilities.” Lin Cong Ying said that after the acquisition is completed, in addition to retaining the other’s executives, design teams, and terminals, Jiu Mu Wang also plans to introduce it into China. For sales, the two parties will set up a joint venture to operate the brand in Greater China. However, for specific issues such as specific brands, acquisition funds, etc., Lin Congying said that it must wait until all the work is completed before it can be formally announced.

Lin Congying said that most European textile and garment companies that have been gloomy under the financial crisis now have cash flow problems. At this time, the cost of making shots is relatively low. Jiu Mu Wang is not prepared to use this to promote its own brand to Europe, and intends to continue to operate the brand's business in Europe. Lin Congying also revealed that the company’s listing plan is being re-planned, and this acquisition expansion action is also preparing for the company’s future growth and listing.

Previously, a series of apparel brands in Jinjiang sought to expand their listings. Jiu Mu Wang also launched a plan to list in Hong Kong last year, but was temporarily stranded due to the financial crisis.