There are often dealers asking me: How to choose a company? How to choose a brand? How to choose a product? This is an important issue that dealers often encounter.
In the buyer's market, as a dealer, basically every day encounters the problem of selecting products, selecting companies and choosing brands. In the face of the salesman who sells every day, you can't have all the products going next. This is unrealistic because your resources are limited. From a market perspective, it is impossible for all new products to succeed. According to the survey, the success rate of new products in the Chinese market is less than 5%. Therefore, when you choose a new product, you have to be careful, not careful, and not seriously choose; in case of wrong choice, it will be: "Women are afraid of marrying the wrong man, men are afraid of entering the wrong line", the dealer is afraid of choosing the wrong factory! Choosing a successful product will bring you rich profits, and choosing a failed product will make you waste money and waste resources!
Selecting manufacturers, selecting products, general marketing experts will ask you to first look at whether the manufacturers have the awareness of branding, whether the manufacturers have the strength, whether the manufacturers have suitable solutions for market operation, whether the manufacturers have a team that knows how to operate the market; Look at the product has no selling point, there is no quality and price advantage, product packaging has no image advantage, there is no concept for speculation, there is no advertising investment and so on. In fact, these issues are related to a key person, that is, related to the operation of the company's boss or CEO. So, choose the product, choose the boss first! Follow the successful boss and you will be able to succeed more easily!
So, what kind of boss will have a higher success rate?
I have concluded through a survey that the boss who likes to go to the market is more likely to succeed.
Fujian Hengan Group, a household paper industry, is a leader in the industry. Its products, whether sanitary napkins or diapers or toilet papers, have a new product that is tens of percentage points higher than its peers. What are the reasons?
When I held the first club meeting of tissue paper in Xiamen in 2005, I once consulted Xu, the CEO of Fujian Hengan Group. I asked him why the success rate of new products launched by his company is so high. Although he did not have a positive answer, he introduced that he himself is a market-born person and has a special liking for the market. He often likes to go to the market, chat with salesmen and dealers, and also likes to research the market, analyze the market, and analyze product trends. .
Coincidentally, Mr. Chen of Guangdong Libai also likes to run the market. It is said that half of the time is to chat with dealers in the market and watch the market to understand the market situation. According to a Li Bai dealer from Conghua, Guangzhou, Mr. Chen took time to go to Conghua one or two times a year to ask about sales and market conditions.
After Zong Qing of Wahaha, there is a famous saying: He himself has 300 days in the market on the front line every day for 365 days.
It seems that success is no accident! This may be the answer to the questions that many foreign companies have difficulty understanding. Foreign companies do not understand why domestic-funded enterprises can grasp the demand of consumers' products without market research reports.
To be honest, Chinese companies use less scientific survey data, and most of them rely on the bosses to make their own decisions, so it is difficult to make decisions and make mistakes. Mao Zedong said: There is no right to speak without an investigation. Today, when the market is changing drastically, I believe that many times the boss’s first-hand information that the market has seen and learned is more accurate than the market research company’s investigation report. Because the investigation company's investigation report is easy to be outdated, can not keep up with the pace of the times and market changes, and some are still some old reports.
In fact, the boss who likes to go to the market has at least the following help for the company to succeed:
First, the market can understand the dynamics of the market in a timely manner. The market changes have been very different from the past. China has gone through the capitalist history of the past two decades in Europe and the United States in the past 30 years. The products launched in China every day are at least not less than 1000 new products, especially those with higher replacements, like some electronic products. It is said that every mobile phone manufacturing company will have new products available within 30 days. FMCG manufacturing companies have launched one to five new products every year.
For small businesses, it is especially important for the boss to go to the market because they don't have a marketing department. The boss is the marketing department. Does the boss decide whether to launch new products or not? Therefore, if a company's annual sales still can't do more than 300 million companies, the boss should always go to the market to look at the market, take the market, understand the market information, and grasp the market dynamics in a timely manner, which is very important.
Even big companies, as big as the world's top 500, the boss or CEO is still very necessary to go to the market. Wal-Mart's Sam Walton is often with the porters to understand the logistics and distribution process; one person goes to the store, smiles and looks at the salesman to promote customer demand.
On the other hand, many of our bosses still stay in the past successful mode, like to go to the government, take the policy, take the relationship, and others are to go to the hotel, go to the mahjong, go golf. Anyway, they are not interested in taking the market! I think that the market is a business person, and also tells the salesman, "I invite you to drink and eat?" What is even more hateful is that when the salesman in the market returns to report to him, he is self-righteous and arbitrarily arbitrary. The result is that the product is out of touch, the product does not adapt to the market, and the return rate is high. At the monthly meeting, I also sweared at sales bosses, sales managers and salesmen!
In fact, if you take the market, you can not only understand the sales situation of your products, but also understand the market signals of competitors and grasp the consumer's consumption trend more accurately. What is more important is that you are no longer sitting in the office and listening to people. Left and right, talk about the paper, blind decision.
Purchase custom first aid items with company's logo
Great helps with emergency use with Promotional First Aid Kits, huge options from bandages, first aid totes, handy sleeves and more. Imprint your logo on customized first aid kits and personalized emergency kits from JustGiftsChina.com. Our budget promotional first aid kits help you make a lasting impression on your next compaign. Contact us for factory direct pricing personalized first aid kits today.
Not find the right promotional items for your business? Please email us or call our expertise directly with further assistance. Let's make it right and make your customers take your logo anywhere they go!
Promotional First Aid Kits
promotional first aid kits, first aid promotional products, advertising first aid items, branded first aid giveaways, imprinted emergency medical kits, logo branded medical supplies
Ningbo Just Gifts Imp & Exp Co., Ltd. , http://www.justgiftschina.com