ICICLE 禾 禾 ladies 2017 autumn and winter twenty years natural tour new fashion trends

On September 23nd, Hong Kong Plaza, the 20th anniversary of the ICICLE, was the first time that we had a static tour.

As China's high-quality eco-friendly commuter fashion brand, ICICLE will launch a six-month series of events on the occasion of its 20th anniversary.

Among them, "The 20-year Natural Journey of ICICLE" national tour exhibition is the most important part.

Hong Hung, a well-known cultural person, served as a tour guide and brought everyone together to watch the show.

In 20 years of exploration, ICICLE's fashion proposal hopes to create a better lifestyle for everyone, and realize the harmonious coexistence of urban life and nature in the changing times. In this exhibition, we have translated the evolutionary fashion proposal into five chapters and shared it with everyone.

â—€ 1 â–¶

Urban Peach Blossoms

Rejuvenate the life of Chinese people

The paradise of the Chinese people has always been the source of Tao Yuanming's pen. "Natural poetic life", in terms of clothing, is less and more simple, but better. ICICLE's design has a simple western style and is full of the spirit of the city. However, the wearer can rethink his own image and life concept in a softer, more natural way. Peach Blossoms, The Chinese people's ideal environment is to inject modern content into traditions while focusing on our unique values.

â—€ 2 â–¶

ICICLE staining

Ancient techniques are as important as contemporary technology

ICICLE uses three dyeing methods - primary colors; plant dyeing; industrial dyeing.

Primary colors: no dyeing, no bleaching. The least pollution to the environment, the highest quality of raw materials, the style of the fabric is simple and moving.

Plant dyeing: A variety of plants can be used as dyes, cloth color natural and delicate. Banlangen staining, fabric also antibacterial anti-mildew.

Industrial dyeing: Dyeing and rinsing of textiles with chemical reagents, color stability and expressiveness. ICICLE's carefully selected raw material suppliers have advanced wastewater treatment technologies and the treated industrial water can even reach drinking water quality.

There is no need to limit the technique. What ICICLE values ​​is whether or not it produces the highest quality products and whether it has a fear of nature. Under this standard, contemporary technology and ancient techniques are equally worthy of respect.

â—€ 3 â–¶

Cross-border and cooperation

Further Exploration of "Human and Environment"

On the occasion of the 20th anniversary of the brand, we launched a special series of capsules, which were jointly completed with creative people in different fields. They are: contemporary ink painter He Yi, famous German design company gmp, well-known cultural person Hung Hsiao, and The most knowledgeable insiders of ICICLE - founder Mr. Ye Shouzeng and brand veteran Ms. Yao Manli.

They were created in four groups and continued to explore a theme - man and nature.

As a fashion brand, ICICLE continues to pay attention to the harmonious symbiosis between man, the natural environment and the social environment. We hope not only to design people's clothing, but to present a proposal for an ideal lifestyle.

The architects, artists, and literary people we work with are also thinking and practicing the same proposition in their respective fields. This time, they switched carriers and injected thought into their costumes.

â—€ 4 â–¶

What people will wear in the future

The infinite life of knitting

With the development of science and technology, ICICLE's seamless knitting technology has become quite mature. This new technology allows the entire garment to be three-dimensionally woven at one time without cutting and sewing. Its finished product, which is as organic as it fits, not only makes the manufacturing process more efficient and fully automated, but also allows the wearer to move freely. The flexibility of creation, the saving of raw materials, and the liberation of heavy labor give all the possibilities for knitwear in the future.

â—€ 5 â–¶

20 years, a pressureless package

Both classic and future

The suit's history is a small workplace ecological history and costume evolution. In 20 years, ICICLE has gradually established the basic form of the suit: Most of them are unlined, no shoulder pads, natural fabrics show a natural fold, we call it "no pressure suit."

The professional world of one workplace is eternal and professional. However, the new generation of workers needs a more natural and comfortable experience. They also look forward to fulfilling their role expectations while being able to comply with their own expressions. We hope that ICICLE's “Pressureless Package” will be fluid. In the long period of time, both the classic and the future will be performed.

The last part of the exhibition is a book edited by Hong Hung. ICICLE's story of 20 years has been hidden in this book.

On October 14th, we specially invited Mr. Hung to meet with the readers in the space to discuss why she had compiled an ICICLE book and what she knew about ICICLE's secrets.