9 and 26 news, according to TechCrunch, at the 2016 I / O Developers Conference, Google showed a "networked" smart denim jacket designed for bicycle commuters. After more than a year of hard work, Google launched the final product, which will be available on Wednesday (September 27) in the US local time, priced at $350. The new smart jacket was designed by Google and jeans brand Levi's, using technology developed by Google Advanced Technology and Projects (ATAP) to weave multi-touch sensors into clothing.
At the I/O Developers Conference, the two companies demonstrated bicycle commuters who touched their jacket cuffs and used gestures to control various functions. They no longer need to take out their phones, handle similar calls, send and receive. Messages, volume adjustments, and features like Google Maps Navigation. In today's announcement, Google said that the new Commuter Trucker Jacket can let the wearer do a lot of things by sliding or tapping the sleeves of the jacket, such as stopping or playing music, guiding directions, and reading the text received. Information, etc.
Google explained that this is because the Jacquard Threads are woven into the cuffs of the jacket and then wirelessly connected to the wearer's phone through tiny electronic devices embedded in the sleeves. It also alerts you to calls and text messages through tactile feedback and light. The gestures you use can be reset via the companion mobile app, such as playing or stopping music, using ETA or navigation, making phone calls or text messages, so you can adjust it to suit your needs.
Although this jacket is from Google, it also supports iOS devices. On Levi's website, the clothing manufacturer pointed out that when you remove the label from the cuff, the entire jacket itself can be washed, just like ordinary denim. However, you can see that when the sensor is woven, the sleeves look a bit stiff, which can make you feel uncomfortable. But the denim nature of the jacket (tough, strong fabric) makes this defect less noticeable. However, this label seems a bit awkward and not too fashionable.
Although the way to use technology is interesting, it is unclear how high the demand for this smart jacket will be. After all, functions such as making a phone call, listening to music or navigating can also be done with a smartphone and a Bluetooth headset. For example, Apple's AirPods can call Siri, which helps users accomplish many tasks in hands-free situations. Of course, it is very difficult to play with the phone on a bicycle, and tapping the sleeve of the other hand with one hand may be slightly better. However, this improvement does not seem to be worth the $350 buy-in.
Having said that, Levi's smart jackets may not be sold in large quantities, more to prove that the concept can be brought to market. This is a test to see how people react to wearable technology embedded in clothing and whether they really accept such things. At the I/O Developers Conference, Google has said that it will work with other apparel manufacturers to expand the reach of smart apparel technology, including sportswear companies and companies that design business apparel.
Google did not mention news about future plans, with a focus on smart jackets. A Google spokesperson said: "We will learn a lot from this release. This is what we are most excited about right now. What's next? We will listen to feedback. From these experiences, we have the opportunity to find out more. Multiple evolution opportunities, because Jacquard Threads is a platform, we can consider developing the next version of the jacket or other things."
The jacket will be available in selected stores starting on the 27th, including boutiques in Brooklyn, New York, Fred Segal in West Hollywood and CA and Concepts in Boston. On October 2nd, it will be sold online and will be available at selected Levi's stores.
Editor in charge: Zhu Xi
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