Word of mouth marketing is a popular marketing method, especially for women, one is that they are happy to recommend and share, and the other is to provide talks in a small partner gathering. A few days ago, a post about the purchase of cashmere sweaters in the WeChat group caught the attention of reporters. The purchaser Miss Yuan said that she only bought 3 branded cashmere sweaters and a cashmere scarf at the cashmere sweater factory outlet store for 2,600 yuan. The younger sisters responded by saying that they had to go hand in hand as the year was approaching and cashmere sweaters were a gift to relatives and friends.
This topic spread from the group to outside the group, attracting some netizens to question that cashmere is traded on nicknamed “fiber diamondsâ€. The price is so cheap, and it is worried that quality will not be compromised. To this end, the reporter yesterday visited a cashmere sweater factory outlet store in Pudong. A manager said that the factory gave the brand OEM, although the store does not sell the same brand, but the quality and materials are the same. Citizens who came to visit the store said that the price in the store does have advantages, but the purchase of goods does not open the invoice, the product is mostly broken code, and the shopping experience is more general.
Is product insurance? Three cashmere sweater was only 2600 yuan
Recently, Ms. Yuan’s sharing post has attracted many female friends around her. She purchased three cashmere sweaters at a cashmere sweater shop in Pudong. The prices were 799 yuan, 800 yuan and 1,180 yuan, respectively. The three cashmere sweaters were folded. The price is 2600 yuan, the store also presented a hundred yuan scarves. Seeing that the year is approaching, Miss Yuan feels that she can send warmth to her parents and husband.
Yesterday, Ms. Yuan told reporters that he did not normally wear cashmere sweaters. This time it was completely recommended by her husband and colleagues. At the time, there were quite a lot of people who bought them. The clothing label was also marked with 100% cashmere. The weight is not very heavy. The shopkeeper did not provide invoices. Only the small ticket was given. One of them had a small defect. Because it was a broken code, no second piece could be exchanged.
Ms. Yuan had a chance to encounter a similar style that she had seen at the factory outlet store during a shopping tour. However, it was not the same brand. The price was priced up to $1,000, and the same style was Some shopping malls are priced at more than 3,000 yuan. Because of the great price difference, Ms. Yuan recommended this to her friends. Messages were loud and full, and friends had to go to buy, and Ms. Yuan was also happy. However, she also felt very embarrassed. Why did a similar model call a brand here, but in a big shopping mall it was another brand? According to reports, under 500 yuan can not be a pure cashmere sweater, at least not 100% pure cashmere sweater, do not know if the goods they buy are really guaranteed?
What's the cashmere amount of a cheap cashmere sweater? Go back to burning
Citizens Mr. Chen and his wife rushed early yesterday and came to the cashmere sweater factory outlets in Pudong. This is a place similar to the entrepreneurial park. Most of them are textile factories, including many cashmere sweater brands. Mr. Chen’s family lives nearby, because his wife’s little sisters recommend cashmere sweaters here for cheap. Mr. Chen is here because he is not embarrassed by his wife. However, he was a little understanding of the cashmere sweater and seemed quite rational. The wife did not know much about it. She only knew that the cheap price was king. They went to the site with the reporter.
The reporter and the two walked into a store located in a building. Mr. Chen spent ten minutes and took advantage of his wife. He said that there was no price tag in the room, and the clerk offered a price ranging from 480 yuan to 680 yuan. Mr. Chen said that there is no sense of security.
Afterwards, the two came to another franchise store. It happened to be that the guests had selected a broken cashmere coat. The price was only about 600 yuan. Mr. Chen went to a lady's cashmere sweater with 100% cashmere sweater. The price was 1620 yuan. , can be played 2.8 fold, the clerk said the clothes to sell at the mall to eight or nine hundred dollars. The other area is broken cashmere sweater, the price of 399 to 599 yuan, the clerk is very frank, directly told Mr. Chen 399 does not contain cashmere, 599 yuan is 100% cashmere, because broken code will sell this price, low price Another reason is that this is mainly for exhibitions and sales. Mr. Chen compared his hand and workmanship, and finally paid for it in a cool steam because he really did not want to accompany his wife. He said that the last time I saw cashmere-free cashmere sweaters, and this price is about 80% cashmere is good, as is not really cashmere, he joked that can only go back to burning Now.
The merchant stated that there were no invoices, small tickets and shopping bags as credentials. The reporter asked the clerk about the after-sales problem. They did not hear it and they did not respond.
[Manufacturer statement]
Prices are cheaper than electricity providers
The reporter went to a brand factory outlet store to interview the manager responsible for the reception. He said that his outlet store did not sell the brand, but their factory was for the brand. "This brand is a trading company. I am a textile company here." The brand I sold was a different name.†The manager stressed that they could not sell the same brand, because it involved copyright issues, so these models are not available in the counter, but the quality and materials, two brands it's the same. In addition to the branding of the brand, there is also a processing and exporting cashmere business. Now the goods sold by the direct sales are the remaining materials after the export for export, and they are produced by supplementing the grams.
At present, there are a large variety of cashmere products. Although the prices of shopping malls are very high, discounts are also very large, basically 3.8 fold. Why can we do this cheaper than the discounted price of the mall? The reporter saw that there is a large factory here, and workers are now basically on holiday. The manager said that the price of their cashmere sweaters is not only cheaper than shopping malls, but also cheaper than e-commerce. "Our profits are very small, because we eliminate the admission fees, labor costs, and postage fees. This will not only benefit the people. It is also possible to earn some small money for workers at the end of the year."
Weihai Jocund Home Textile Co., Ltd , https://www.jocundhome.com