Dongguan Beit Industrial Co., Ltd. and the transformation of the road using the principle of concentration in order to focus on survival, to focus on the transformation and upgrading. Unlike most of the transformation and upgrading enterprises, the company is even more aggressive than going to all the productive resources it intends to transfer. Instead, it focuses on the R & D, design and marketing of its animation and animation brand " Benny Rabbit ".
No matter whether it is a big company or a small company, in general, only a focused company is the most lively company. Because the niche and the single-scale advantage that the focus creates can not be replaced by other companies, it is commonly referred to as "small business monopoly."
More than the initial business ideas and most of the processing trade enterprises are no different, that is referred to the transition is the so-called transformation of the layout of the whole industry chain, a workshop will be expanded into factories in the industrial chain upstream and downstream process extension . The original, to do the manufacturing industry, but also began to learn to do the brand, research and development, sales. Due to the inherent deficiencies of the company, the lack of professional operation of professionals, the transformation effect is not good. However, because of the lengthening of the frontline, which led to the loss of mutual aid and confusion. While others, as an extension of non-related industries, appears to have a sharp increase in assets, but the funding chain is getting tighter.
Most invisible champions in the world follow the same principle that they keep focusing on what they do best and can not imitate the advantages that others possess. More than special in the re-determine the corporate strategy, pay attention to limit the scope of business. Although it is still related to apparel products, but rather to avoid the market full of children's fashion anime products, and focused on the 16-year-old to 22-year-old girl, identified unique "fast, fashion, a small number of" product positioning, According to the girls like novelty, spending power of the weak characteristics of the crowd, launched the "first-class image, second-rate products, third-rate price" marketing strategy, and focus on the development of the domestic market.
All around the girls fashion cartoon market, appears to limit the scope of business enterprises, narrow the market to increase the risk of business, but in fact, the principle of focus, so that the market risk management is less likely to be more successful high. Focus on girls fashion cartoon products than the special, encountered few competitors, this strategy is equivalent to a market in the Red Sea, found a blue ocean. The biggest advantage of being a small pond is that it avoids direct competition with industry leaders and reduces input risks and market risks. However, it is impossible for enterprises to have peers in a specific product or business with absolute competitive advantages Copy of the core competitiveness, and this is the fundamental business of Everlasting.
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