Zhang Lanxin became the first Asian spokesperson for the Under Armour Women's Series

The cum release # is not comparable to ## Global marketing campaign salutes women

(August 2, 2017 Shanghai, China) Recently, the Under Armour brand officially announced the signing of a famous actor and national Taekwondo champion Zhang Lanxin. She was invited to become the first Asian spokesperson for the brand's women's series. At the same time, Zhang Lanxin joined Under Armour's newest ## global women's series marketing campaign and became the only Asian spokesperson for the event.

Zhang Lanxin has participated in the national taekwondo competition since the age of 12 and won the national champion of the 55kg Taekwondo in 2004. After retire, she successfully transformed from athletes to actors. She has performed well in films such as "The Zodiac" and "The Jedi Runaway" with solid sports accumulation. Her appearance in the variety shows such as "The Brothers Run" and "The True Manhood" has also given rise to the courage to break through and continue to challenge myself. Women are impressed. Through untiring focus and hard work, Zhang Lanxin has become a well-known actor in the Chinese nation.

The #3 salute to women is incomparable with # # global marketing campaign, Zhang Lanxin once again broke expectations. The film was directed by Georgia Hudson, the female director of Aagile Films. Taiwanese rapper Aristophanes wrote and read the poem. By capturing Zhang Lanxin's iconic quick kicks and using a 360-degree rotating lens, the film portrays her sporting spirit in all directions and pays tribute to the remarkable achievements she has made in the sports field and entertainment circles.

In recent years, Under Armour has gradually opened up the female market by digging deeper into more women's sports experiences. This time, ## is incomparable.## The continuation of the brand concept of "support you, accompany you, accomplish you" is based on innovative products and breakthroughs in the limit story, focusing on the outstanding talents of their athletes and WILL inspirational stories, praising each athlete's The unique course and extraordinary level will elevate them to a height that does not need to be compared with anyone, and pay tribute to them in this way.

Zhang Lanxin said: “Under Armour brand not only brings me the most professional functional sports equipment, the mission behind the brand is even more impressed with me: using passion, design and continuous innovation to make athletes stronger.”

In addition to Zhang Lanxin, Under Armour # is incomparable. # # Global marketing activities also invited the chief ballerina Misty Copeland, runners and the founder of the "Harlem Run Crew" activity Alison Désir, sprinting world champion Natasha Hastings Stuntman Jessie Graff and Alpine Ski World Champion Lindsey Vonn. I hope that through this event, I would like to pay them the highest esteem and raise them to their rightful place—overriding gender roles, personal labels, and secular vision.

Adrienne Lofton, senior vice president of global brand management at Under Armour, said: “Our goal is to inspire women around the world and encourage everyone to continue to create history in their lives.”

Recently, the 2017 autumn/winter women's collection has been launched at the gate stores of the Under Armour brand. To learn more about and participate in more Under Armour ## marketing campaigns, follow @UnderArmour and Under Armour on WeChat account: UnderArmourChina on Sina Weibo.