Younger Advertising's hidden differential marketing strategy

Like to watch movies, like to watch ads.

However, the stereotyped advertisements look much more, and people always feel visual fatigue and can't create excitement.

Likes watching advertisements, likes to pay attention to the growth of some brands, and some of their marketing strategies.

Last night, watching two sets of advertisements casually, Youngor's shirt advertisements jumped into my eyes from numerous advertisements. The unique selling point touched my sensitive nerves. Let me be excited.

The picture depicts a handsome hero, displeased with the discomfort of the various shirts prepared by the men, and throwing the shirt to the floor. The man hurriedly picks up the shirt on the floor and keeps the other shirts for the hero. After trying through some harsh selections, the protagonist eventually stayed on the Youngor shirt and stood in front of the mirror with a confident Pose.

Just to see here, the advertisement is not enough to get out of the eye. The harsh image of the British Royal Aristocracy men and the spacious luxury scene can only tell us about the high-end positioning of their products and the company's global strategy. But what does the ad sell?

"Youngor Ironing Shirts"

Differentiated slogans made the entire ad suddenly dazzling.

In this homogenized market, competition has become more intense, and innovative technological processes have been copied in a crazy way. Let the product planners also rack their brains. They pray for a unique emotional sales proposition to get rid of this Red Sea, so the product breakdown is further subdivided, and emotions overlap and coincide again.

Weijie shirt, love the heart! Strive to impress consumers through emotional transmission and use sensational techniques to interpret products.

Shanshan suit, do not be too smart. The playful hints suggest that Shanshan suits can bring a noble and elegant emotional experience to consumers.

Open your shirt and your leader looks good. Using his name to deduce collars, his sleeves are open and confident, noble and reflect the leadership style and added value of the product.

However, they cannot escape the noble, confident emotional appeal.

Distinguished, unrestrained, and leaders, too many emotional appeals, let their products follow the footsteps of others and wipe out the only luster of the product.

They feel that EPS is a magic weapon for products, a springboard to avoid the Red Sea, and a powerful weapon for occupying consumers' mental resources. However, excessively playing with garish slogans and ignoring changes in consumer attitudes is the source of neglecting the market and making advertisements unstoppable.

Insight into the changes in consumers' mental resources is the key to grasping their marketing strategies.

What do consumers really need?

Unable to imagine a gorgeous and gorgeous image wearing a rumpled shirt; unthinkable, there is an iron in an upscale mansion; it is impossible to imagine a noble image and a high quality of life. It is home at night to let his wife iron himself again and again. Shirts.

They don't have much time, but the image must be bright and dazzling at all times. So they need a new product. A kind of meeting their psychological needs at the moment.

Younger Ironing shirts are just right for their deep consumer psychology needs.