Y-3 2014-15 Fall Winter Advertising Y-3 Super Hero

The

Y-3 2014-15 Fall Winter Advertising Y-3 Super Hero

Y-3 2014-15 Fall Winter Advertising Y-3 Super Hero

Y-3 2014-15 Fall Winter Advertising Y-3 Super Hero

Y-3 2014-15 Fall Winter Advertising Y-3 Super Hero

“The superhero may be the last hope in this world.” This is the message from the Y-3 new costume series full of playfulness, surrealism and optimism, and the associated propaganda material for companionship is also “justice and evil”. "A check against tension." The faction and evil factions that paired each other this season became the background of the story of this season's fashion series. Through the fullness of the fighting scenes between characters, it is time to see a series of powerful eye-catching scenes. This "Evil and Righteous" Warfare took full advantage of the 2014-15 autumn and winter advertising film. The characters of Evil and Evil gradually emerged from the halo and opened a battle to pursue "Justice for All".

This season's Y-3 advertisement captures inspiration from the Japanese manga, extracts brilliant colors and exaggerated ornamentation, and achieves Y-3 2014-15 autumn and winter series of rough drawings and bold style. Vibrant color elements are inherited from costumes, while the elements of comic-style themes are processed half-tone. The segmentation of the linear video and the interpretation of the heroic character throughout the entire advertisement allow our two elements of opposition to produce a sense of dynamics that can be drawn at any time.

“This series is a tribute to the fashion designers of the 1960s. I hope to integrate the spirit of pursuing freedom and assertiveness. At the same time, I’m also thinking about what superheroes and their heroic suits are like. This season’s costumes It was designed for a lively and fighting spirited lifestyle, so I integrated the world of superheroes with reality.” Yohji Yamamoto explained.

The entire ad blockbuster has been made into related prints, videos, store displays, additional materials, and brand website designs through the concept's reference and extension. All designs will be released globally in September 2014.

Video connection: http://v.youku.com/v_show/id_XNzE0OTEzNDcy.html

Creative Direction: Lloyd & Co.

Photographer: Cedric Buchet

Art Director: Bill Stepanoski

Modeling: Jodie Barnes

Hairstyle and Makeup: Holli Smith and Adrien Pinault

Models: Adam Butcher and Katya Riabinkina