If you are "post-90s", would you like gold jewelry? What do you want gold jewelry to wear on your body?
After 90, the attitude towards gold jewelry is different.
In recent years, the gold jewellery market has been sluggish, and even in most people's minds, gold jewellery has been defined as "something aunt likes." In addition to the needs of traditional weddings, young people may not be "cold" with gold jewelry. However, nowadays, the “post-90s†have gradually entered the society, and some of them have quite mature purchasing power.
Among the 90 interviews in the random interview, some felt that “gold is expensiveâ€, some people think that “gold jewelry does not have K gold jewelry fashionâ€, and some people even did not include gold in the category of “jewelryâ€, they felt that they bought Gold products are an investment and financial management act. But there is also a small part of the "90s" that feels that gold jewelry has its unique value.
Q Meng's hard gold products
Miss Jiang, who was born in 1991, told reporters that a crown necklace worn on her body was made of gold. At the time of buying this necklace, the same version of the K gold version was also available at the counter, but she still felt that she had purchased the gold necklace. More beautiful. "It should be 'after 00' to hate gold," she said.
Miss Liu, who was born in 3 years, told reporters that the jewelry she likes is not divided into materials. If a product is beautiful, even if it is not real money, I will like it.
The reporter then visited several gold and jewellery companies and found that in addition to traditional gold and hard gold products, colorful, cartoon and diversified gold jewellery products have appeared on the market. But can these products really capture the "post-90s" heart?
The "worry" and "hope" of the jewel successors after the 90s
In the exhibition hall of Cathay Jewelry Co., Ltd. in Shuibei Industrial Park, the reporters also saw various “emerging†hard gold products appearing on the market. They were placed in the most eye-catching position of the exhibition hall, but actually came. Most of the customers who choose the goods are mainly to choose "general goods".
"In fact, young people prefer fashion and fashion products. Nowadays, the gold jewelry on the market is still dominated by Q Meng. The real trend and fashionable products have not yet appeared." Cathay Jewelry mainly deals in the wholesale of 3D hard gold, the company The successor Cai Xiaolan is also a "post-90s." She said that she grew up in the jewelry circle and did some research on jewelry. However, the status quo of the Chinese jewelry industry made her feel a little worried.
"When I saw the price of foreign brass and alloy jewelry sold at four or five thousand, and the sales were still so good, I was really worried. The data proves that the young people are not buying jewelry. Paying attention to the material of the product, product style and cultural concept is the focus of their attention. This is why it is difficult for them to choose their favorite gold jewelry in traditional jewelry stores. I think this is going on, gold jewelry is here after '90' It is about to be broken." Cai Xiaoyu said that fashion gold products have always been a blank area of ​​the jewelry industry. If we do not make some breakthrough designs, it will be difficult to grasp the market of the generation after the pursuit of fashion personality. It is even harder to imagine that in the next few years, will there be a share of gold jewelry in the market after 00?
Cathay Jewellery Showroom
In addition to her worries, Cai Xiaotong has her own expectations. She hopes that during her own management of the company, she can realize the wish of “designing fashion jewellery that meets the aesthetics of young people with hard gold†and meet the needs of young people in a true sense.
The hardest part of fashion gold products is not design.
Just a few years ago, when hard gold just emerged, this new technology that broke through the limitations of gold modeling brought a strong wave of technological innovation to the gold market and even the entire jewelry industry. At that time, hard gold was a technology, and a few hard gold factories were not only technically innovative, but also a technology leader in this field. At the same time, it has become a fragrant scent in the jewellery industry. Customers who place orders should not be overwhelmed. It is no exaggeration to describe it with “making money and earning soft handsâ€.
As the heat of the market continues to intensify, the outsiders who are jealous are also crowded in. Because there is no professional technical support, they can only win customers at the price. Since then, the typical Chinese price war market has opened up. In order to maintain their own customer base, professional hard gold factories can only reduce their profits and be forced to fight. In this way, the hard gold products that originally focused on technological innovation can survive the difficult process of continuing the original process without the support of technical research and development funds. After several years of price wars, the small factories whose profits were meager and were taken away by customers went bankrupt.
In the case of self-sufficiency, changing the pattern of the volume of goods to make a breakthrough is extremely risky for the factory.
The anti-uv fabric is made of the common fabric after the latest UV-proof finishing. The shielding rate of the finished anti-uv fabric is ≥95%, which can effectively prevent the invasion and damage of the UV to the human body, and has the characteristics of non-toxic, non-irritating and washing resistance. The anti-uv fabric is non-toxic, safe to the human body, non-irritating to the skin, no allergic reaction, and has good moisture permeability.
Today's society pays more and more attention to the health of workers. Whether it is anti-static fabric or Flame Retardant Fabric, worker safety has become the core concern of many bosses.
Anti-Uv Fabric,Uv Protection Fabric,Cotton Anti-Uv Fabric,Anti-Uv Workwear Fabric
Xinxiang Xinke Protective Technology Co, Ltd. , https://www.coverallsuit.com