This summer fashion expensive 20% of the raw material costs of raw material transportation is the main reason

Tomorrow summer, in the capital clothing market, summer clothing can not wait to rush into the brand stores. However, some consumers find it hard to find that summer clothing prices have risen. A survey by the reporter found that the price of summer clothes this year is obviously more expensive, which is about 20% more expensive than last year.

“This kind of short-sleeved T-shirt was also 70 yuan last year and it was sold for 90 yuan this year.” In a clothing store near the West Third Ring Space Bridge, Linlin shopping pointed to a few new short-sleeved items from the store. Shirt, complain to his companions.

"Europe time" chiffon skirt 590 yuan, silk skirt 869 yuan, "ESPRIT" pink linen bucket pants 595 yuan, 495 yuan pink right-angle jeans ... ... *** said the public, she strolled around in a circle yesterday, has little effect, The reason is that the price of new summer clothes this year is obviously higher than in previous years. Some of the similar styles of clothing originally cost four or five hundred yuan, and this year it has become six or seven hundred yuan. Some brand clothing labels have shown that the price has exceeded one thousand yuan.

Ms. Yang, who often goes to the zoo clothing wholesale market to scan for goods, also found that an ordinary printed pattern short-sleeved shirt, the price is about 35 yuan, a little better quality is 50 yuan, and some tulle dress, the price has been One to two hundred dollars.

“This summer's prices have indeed risen, with an increase of around 20%,” and clothing guides in many shopping malls such as Zhongyou, Tianhong and New World have confirmed to reporters.

According to industry sources, the rising cost of raw materials, transportation and labor is the main reason for the increase in the price of clothes. High oil prices have led to an increase in the prices of apparel fabrics and accessories, and there has also been a periodic increase in cotton prices.

The reporter found that compared with the physical store summer dress rose, trendy style, cheap and stylish online shop advantage emerged. "Where the customer Eslite" comprehensive listing of the summer T-shirt series is only 29 yuan, the style is to reach 1500 species. In Taobao, short-sleeved T-shirts ranging from RMB 30 to RMB 50 are most popular among users, and hundreds of transactions are not unusual.

Marketers have pointed out in this regard that the result of arbitrary price increases or excessive increases in clothing prices in shopping malls will only result in the loss of customers and push more customers to online stores. (Beijing Evening News reporter Yang Bin)

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