The favorable factors for the development of China's garment industry

(1) National industrial policy support Although China is a large clothing country, it has always been downstream of the industrial chain and its added value is low. Therefore, China has successively introduced a series of related industrial support policies, such as the "Circular on Accelerating the Structural Adjustment of the Textile Industry and Promoting Industrial Upgrades," the "Adjustment and Revitalization Plan for the Textile Industry," and "Accelerating the Promotion of Independent Brand Construction of Apparel Home Textiles. "Guiding Opinions," etc., to actively promote the upgrading of apparel industry structure, especially in the construction of independent brands, is the focus of national industrial policy support.

(2) The market demand for branded clothing continues to grow rapidly As China's per capita GDP exceeds 3,000 US dollars, residential consumption begins to enter a period of rapid growth and structural upgrading, and branded apparel will also usher in a huge market demand. According to statistics from Wind, from 2004 to 2012, the retail sales of clothing retailing enterprises above designated size in China maintained a growth rate of more than 20%, showing rapid growth. The middle class and affluent consumers in China are expected to grow from 150 million in 2010 to 400 million in 2020. The upgrading of consumption and the expansion of the middle class will drive the demand for branded clothing to continue to grow.

(3) Brand consumption has gradually become the mainstream of clothing consumption Traditional clothing consumption has paid more attention to the use value of goods, emphasizing factors such as keeping warmth, covering, and durability.

With the increase of disposable income of residents and the continuous escalation of residents' consumption, the concept of residents' consumption of clothing is also changing. Clothing consumption has more emphasis on clothing comfort, personalization, fashion, cultural connotation and other factors. Residents gradually changed from purchasing clothing with uniform standards to selecting clothing brands that meet their economic foundation, status, personality traits and aesthetics. The change in concept of clothing consumption has strengthened the consumer demand for branded apparel and increased the demand for high-end branded apparel. .

With the increase in the number of women employed and the increase in the level of education, women’s spending power and consumer tastes are also increasing, while women’s consumer demand for personalized, stylish brands is greater than that of men. Therefore, consumption escalation and Under the background of the changing concept of apparel consumption, high-end women's brands will gain opportunities for rapid development.