In recent years, a trend has emerged among newlyweds in Shanghai: choosing to get married in Suzhou. Once considered a budget-friendly and stylish option, the Suzhou wedding has gained significant popularity, leading to a sharp rise in costs. As a result, many couples from Shanghai's "Amoy Yarn Group" — a term used for trendy and fashion-conscious individuals — have found themselves returning empty-handed after trying to secure wedding services in Suzhou.
According to reports, more than 100,000 couples in Shanghai choose to travel to Suzhou each year to plan their weddings. This trend has turned Suzhou into a major destination for wedding-related services, but the rising prices have made it less accessible for some. He Lina, Secretary General of the Shanghai Wedding Industry Association, noted that while Shanghai has historically had various wedding markets — from the Renmin Road area to Huasheng Street, God Willing Square, and Yanji Road — these areas are still in the early stages of development and haven't yet formed a strong market climate.
Despite this, the wedding industry in Shanghai has its own unique characteristics. Many couples prefer to find their wedding services locally, rather than traveling far. While Suzhou may be popular, not everyone is willing to go the extra mile for what they consider to be overpriced options. The decision to stay close to home often comes down to personal preference, budget, and the desire to maintain control over the wedding planning process.
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