Rely on creative interpretation of self-adidas 2018 women's brand events to ignite female sports creativity

This year, Adidas will continue to explain the brand concept of "sports creativity" through a female perspective. With the new theme of "creative creativity," Adidas aims to inspire more young women to escape from all the rules that bind themselves, tap into their inner potential, and explore unique ones.

"With creativity" Demonstrates yourself

In sports, changing moments occur. Adidas recently launched a new “Theme of Creativity” brand new theme video, demonstrating three unique and unique young woman spokespersons inspiring creativity and self-creation through every moment of the movement. It aims to inspire millions of young Chinese women to be like them. Create unique people in the sport.

This promotional film is played by women's series spokespersons in different fields under Adidas - Zhang Xining, Hui Ruoqi, and Liu Chengyu. They are representatives of women's creativity. They are examples of sports inspired creative inspiration. They all have their own uniqueness. The place.

The adidas women's series spokeswoman Zhang Xining has shown his sporty charm in a brand new theme video. Since his debut, Zhang Haoning has not been afraid of various roles and challenges and has been doing his best to deduct each piece. She loves sports, from marathons, yoga to Muay Thai, and constantly refreshes her potential on the road of sports. At the same time, she gives her creativity to her performance in her work life. The movement made her more confident, her inner heart more powerful, and her ability to continuously inspire creative inspiration. This also made her willing to bring the sport to work, to make acting more creative, and to enrich the character. Zhang Yongning always uses his actions to interpret creativity and encourage more girls to explore their unlimited potential.

Another adidas woman series spokesperson Hui Ruoqi, childhood and volleyball affinity, life is a fresh vitality after the 90-year-old girl, for her creativity is a magic weapon. She is willing to try new things, and conquers the world with creative, amazing skills and strong will. Although professional sports career can not be accompanied by his entire life, the creative spirit he learned from practice can be integrated into the future every day. In February this year, she had just announced that she had retired and launched a new life challenge. She began to study for a Ph.D., and at the same time she devoted himself to public welfare and advocated more young women to participate in sports. She has also become a more active and healthy fashion woman with her creativity to meet more life challenges.

In this year's Adidas brand new theme video, there is also a heroic new face, she is in a large number of popular blockbuster films, has played an important role in the film rookie Liu Chengyu. The 90-year-old Chinese and Italian mixed racer who has just joined the Adidas Sports Creativity camp has never stopped exploring life. She has practiced Tae Kwon Do since childhood and has reached the level of the black belt. She insists on sports and advocates the organic lifestyle of healthy sports and courageously accepts all kinds of new challenges. Rely on creativity, challenge yourself and boldly complete the cross-border from model to actress. With curiosity and creativity, Liu Chengyu will unlock more possibilities in life.

"With creativity" to create a new women's equipment to bring a new sports experience

Sports also require creative sports equipment. As a world-renowned sports innovation brand, Adidas continues to innovate in every sports field involved and uses technology to lead and brings consumers a comfortable sports experience. Adidas not only provides women with powerful support and protection through professional sports equipment. Fashion style matching and trendy design inspiration can enable women to show their individuality and style anytime anywhere.

This year, Adidas launched its brand concept of sports creativity in its product development and launched the 2018 new women's line. One of the biggest highlights is the new 2018 UltraBOOST X running shoes designed specifically for women by Adidas. This star running shoe upper uses a new Primeknit seamless knitted fabric. The interior is embedded with support strips to adapt to different foot types to create a free sock-like feel. The side has been modified to make the arches more fit and wrapped. The heel locking system, which is designed according to the shape of the female heel, helps to lock the heel and allow the shoe and the foot to fit together. Thousands of BOOST soles made of thousands of TPUs help release kinetic energy. Torsion's anti-twist device helps you to feel more comfortable with every landing. In addition, the elastic mesh outsole made of horse rubber can also help cushion the impact of the ground and reduce discomfort during exercise. The fashion design is based on the brand new linen grey and marine blue, which guarantees the professional sports performance while simultaneously being fresh, elegant and vibrant.

In the adidas Women's new season women's collection, the Parley yarn is used in the running vest to give women the care of their skin. Seamless knit craft and large area of ​​ocean wave pattern, new dynamic. The jacket jacket is selected in the design of the woman's exclusive sakura lines, there are more passionate quality. The water-repellent design of elastic knitted fabrics and the unique design of breathable back, together with the new seamless knit athletic tights with waterproof pockets, allows women to release their creativity more freely during running. Training clothing also takes into account both functionality and fashion. Knit jacket jackets are more comfortable, supplemented by dazzling colors and designs, reflecting attention to women in design details.

In this “innovative” 2018 women's brand event, Adidas will continue to launch cool and fun on-site innovative sports experiences in cities of Shanghai, Guangzhou, Chengdu and Beijing from March 10 to encourage Chinese women. The new self is deduced through sports. From now on, everyone can sign up for interaction through the Adidas Wechat applet and partner APP.

About Adidas

Adidas is a global leader in the sporting goods industry with its core brands Adidas and Reebok. Headquartered in Herzogenaurach, Germany, the company employs more than 56,000 people and has total sales of 19 billion euros in 2016. In Greater China, with more than 4,500 employees, total sales exceeded Euro 3 billion in 2016.