OLISI Fashion Women's Fashion Spring Summer 2011 Handbook

OLISI Fashion Women's Fashion Spring Summer 2011 Handbook

OLISI Fashion Women's Fashion Spring Summer 2011 Handbook

OLISI Fashion Women's Fashion Spring Summer 2011 Handbook

As the company's flagship brand OLISI (Oilisi), in the nine-year development period, through continuous self-improvement, get customers and consumers alike, at the same time, product sales increase year after year, the company direct sales, associates, joining and agency channels The mode of operation, in the country continue to expand the market, now the sales network has radiated more than 20 provinces and cities nationwide. At present, over 30 franchised stores and over 100 franchised stores have been successfully developed in the Mainland.

brand introduction:
Design concept: OLISI brand comes from the fashion and romance of Paris, France, reflecting the elegant and romantic women.
Market Positioning: The OLISI brand has targeted the elimination of the target group at the age of 25 to 45 years old, dissociating itself from the edge of the modern family, and advocating natural, tasteful and full of attractive women.
Product features: OLISI uses high-tech new fabrics to firmly grasp the latest fashion trends and integrate into the design. Through simple lines, embroidery and lace, as well as clever details on the details, OLISI combines the texture of clothing and natural colors with the texture of the fabric. , In the concise, fashion to create women's elegant beauty and sexy.
Price positioning: Spring and summer: 218-598 yuan, autumn and winter: 218-1280 yuan.
Marketing promotion: direct marketing, joint venture and franchise model marketing;
Development direction: International market women's brand.
Brand Positioning
Consumer Group Positioning: Middle-class women, with stable and abundant material income, have a high ideal desire for spiritual aspects and are prone to loyalty to the identified brands.
Indigenous: Abandon the sense of insecurity of the avant-garde and experimentalism, advocating nature and humanity. There is a sense of belonging to the culture. The self-evaluation belongs to the elite product category, but at the same time it has strong personality requirements.
Examine the concept: There is a keen sense of sensibility in fashion and nature. This creates a sense of maturity for fashion and personality. Being vulnerable to the atmosphere is a consumer group that most easily recognizes the intangible image value.
Image: Extremely concerned about the image, paying proper attention to fashion. For the combination of the two there is a stable choice.
Employment: Office senior executives, professional managers, self-employed, freelancers, and other non-professional women with stable and lucrative sources of income.

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