Maxwell Maxwell Hong Kong men's underwear brand to bring 14 new series debut CHIC2014, during the exhibition LYY with over-the-top design, high-end fabrics, sports protection Imagination and professional men's underwear design concept has attracted many guests come to consult and visit. Maxwell International is determined to build a new generation of China-based composite brand flagship store. The Group advocates a new way of living that is "young, healthy and stylish". It has been developed and manufactured by a single brand into an operation system integrating R & D, production and sales. In the development and operation of the brand, the Group always adheres to the concept of open innovation by deeply studying the market demand, listening to the aspirations of consumers, following the tide of fashion with its keen fashion sense, integrating Chinese and Western cultures, taking its essence and destroying its dross to create " Oriental characteristics + western advantages "personality brand, the group now owns the original brand: Lin Ying Ying Lim YingYing, love generation LOVE GENERATION, Gennylee, Gennylee kids and other brands.