French brand underwear APPROACH - taken from the meaning of "close contact", founded in the 1980s, in France, Britain, the Netherlands and Southeast Asian countries by consumers. Since entering the Chinese market in 2002, the translation has been titled "Love Poetry". Its stylish, sexy, comfortable style, much of the mainland white-collar workers and successful people of all ages!
APPROACH products, "fashion, comfort, romance (sexy)" as the design concept of the main line, attaches great importance to the characteristics of the human body shape, adhere to the three-dimensional cut to fashion underwear, home service as a family brand. Products launched in China adhere to the world's simultaneous design, simultaneous production, simultaneous listing, the most fashionable in the world, the most romantic, the most environmentally friendly, the most comfortable underwear style and dress concept to China, to guide consumers to the world trend of development pace. APPROACH brand features: its products are series of design, series of production, from thongs, briefs, briefs to halter tops, short-sleeved shirt, long clothing trousers, has been extended to casual wear, are to follow Series, packaged principle.
APPROACH brand will focus on product development and terminal marketing network system, through the product structure of marketing network system optimization combination to achieve underwear clothing qualitative leap. At the same time, APPROACH follows the modern marketing model of the brand development trend and strategic alliance in the 21st century, implements the strategy of joining and chain operation, adheres to the business philosophy of "low risk and high return" Win-win.
APPROACH entered China, commissioned love spectrum poetry (Suzhou) Garment Co., Ltd. China distributor, in just a few years, the company sales outlets covering all levels of the market, counters stores more than 30, mainly in: Shanghai , Dalian, Suzhou, Changzhou, Nanjing and other places, peak season counters monthly sales reached more than 200,000 yuan, off-season monthly sales of 8-10 million. End-users are still in strong growth. At present, the brand in Suzhou, China to establish production base, adequate supply, design the world's synchronous design.