Feng Yanzu, who has been a big retailer in retail, has become the CEO of Goodbaby Group. "Expanding the store market for baby products is a major part of my mission to join good kids and to improve the catalog mail and B2C shopping formats." Feng Yanzu said in an interview yesterday that he had "turned around" for reasons and goals. Valuing Market Potential Feng Yanzu was born in Taiwan, China, where he spent 15 years at Carrefour. 2003 jump to PARKnSHOP supermarkets as managing director of China. With rich experience in the retail industry Feng Yan Zu, why join the baby products industry? Feng Yan Zu said that now hypermarkets department store supermarket development has been more mature, many places have been oversupplied, while the market segments will be the retail development trend in the future. "Baby products hypermarkets are also a breakdown of the market, but now is still in its infancy, there is a lot of room for development." According to Feng Yan Zu introduced, Goodbaby Group was previously only a baby product manufacturer, and now it has Baby products stores, catalog mail order and B2C online shopping three sales formats. But before the exposure of the good boy five outlets in the first quarter of 2008, poor sales, and its huge investment is clearly out of proportion, which may also be good boy group "dig" Feng Yanzu come. As the industry expected, Feng Yanzu admitted: "My main task is to build a platform for these three formats to expand baby products hypermarkets and other formats." "Segmented supermarkets as the retail development trend is not Change, but the requirements of manufacturers is relatively high. "Huang Huajun, CEO of the first commercial network, said," This market has great potential for development, but the cost of market cultivation is also very high. "Good boy or into the new bridge" prey "there According to the report, Xinqiao Investment Company is one of its bidders, the largest shareholder holding 68% equity of Goodbaby Group, the US private equity giant Pacific Investment Group, recently considering selling its stake. The Swedish EQT Group Also in the purchase of the column. The industry believes that the reason why good kids are favored is that the development of the industry as a whole is very good. According to estimates from Boston Consulting, the Chinese baby products market, including baby food and clothing, will grow by about 17% annually by 2012. In addition, China's baby products market is very fragmented, with more than 8,000 enterprises. There is still plenty of room for more than 6 large-scale and powerful ones.