Nowadays, people have more and more demand for clothing and more and more clothing stores. Due to the flexibility of operation and the fashion trend, apparel stores can respond quickly to the market demand and meet the latest needs of consumers. More turnover, but this is the need for its style must be updated frequently, often resulting in last year's popular models, this year may become a poor sales; other seasonal clothing obvious, and apparel products updated faster and faster, So it is inevitable there will be backlog of inventory situation.
Now the domestic situation is the rapid development of clothing stores is often the cost of increasing inventory. Doubling sales year after year, earn money but see no increase. No wonder many clothing store owners said their hard-earned money, all went to the warehouse. It is the stagnant period in July and August that is facing the off-season clothing. So, how to digest the increasing stocking store? Here to bring out a few points, to discuss with friends:
Moderate sale
It is impractical for any garment store to achieve zero inventory, so you can have a good rhythm and do the right sale at the right time, for example, group buying, VIP sale, coupon distribution, time-slot buying, holidays Promotions, etc., are a good way. In general, this method is not too harmful to the operator's reputation, image, nor easy to influence the relationship with suppliers. Timely transfer In the purchase, we must adhere to a small amount of variety, and to the store's shopping guide set rules, as long as the new style no one inquiries within 3 days, or not sold within 5 days, they quickly returned to the wholesalers exchange Other colors or styles. The current clothing wholesale market competition is fierce, wholesalers in order to maximize the sale, generally allow the exchange of the same paragraph with other colors or styles. For those who do not allow the exchange of wholesalers, never get goods.
A variety of management
"35 yuan into the clothes, and now have to sell 25 yuan." August has not yet arrived, and some clothing stores began a seasonal clearance, dumped goods. Would rather lose money, can not be pressed cargo, which is a sales off-season clothing principle. The working capital of the shop is mainly sold monthly money, if the goods are suppressed, up to two months can not sustain it. Dumped goods mainly to protect the rent, survived two or three months, up to the peak season.
Special sales channels
When the existing sales channels are not enough, can not digest the inventory, you can consider targeting the target consumer groups, open up other forms of sales channels. Now there are some companies specializing in the acquisition of inventory products, set up a professional store for inventory sales, operators can also consider working with these companies.
Inventory for advertising
Undoubtedly, investing in advertisements can surely enhance the popularity of the operators. In the case of advertising in a specialty store, there is often a certain degree of support from the suppliers, and many media outlets can use the goods to charge for advertisement fees. In this way, Benefit the operator's future business activities, belonging to the immediate loss of future earnings exchange.
Targeted sales
By participating in related trade shows is a good way to sell inventory backlog. Making clothing "stock agent" high profits, is a potential investment direction, "stock agent" done well, and sometimes the profit is higher than the formal business outlets. However, "stock agent" is still limited to well-known, high-priced brands. As for the purchase of 10 yuan, the original price of 100 yuan labeled 200 yuan, playing 50% off selling a lot of people in 100 yuan. Lift the price and then discount, although this tactic has long been known to the public, but as long as the market, they can not stop the enthusiasm of buyers and sellers.
Shenzhen Dan Shiger Garment Co., Ltd.
Address: Shenzhen City, Meilin Kai Fung North Industrial Park, 5th Floor, Building 2
Tel: Fax:
Merchants Manager: Mr. Xu
~ QQ298029730 like to add this QQ ~
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