With the continuous improvement of people's living standards, home textiles customization has gradually become the brand's future development trend. The reporter found that there are home textile brands on the market to launch personalized customization, the public can choose according to their preferences or room decoration to home textile style, this service After its launch, it was favored by many citizens.
On the official website of a textile brand, the reporter saw a six-piece set titled “Cut Cake†in the online buzzword. In the solid color part of this bedding product, the site has set four different styles of “cut cake†comics. The buyer can then choose their favorite style and pay for orders.
Not only on the Internet, when reporters visited home textiles and bedding stores of some major brands, the clerk informed them that they had launched personalized customization services. The groups they targeted were high-income people who had a high demand for life and met these VIP customers. The diverse needs. According to Mr. Yuan, who is the head of a textile brand, according to the preferences of consumers, their decoration styles, and recommendation of related products for him, the company will also customize names, photos and other commemorative patterns according to the needs of customers. As for the required cycle, which is generally about half a month to one month, it can be sent to VIP customers' homes. Therefore, home improvement can put forward the needs of consumers. When home decoration is complete, the home textile consultants will come to the final finals in person.
This reporter learned that, in addition to bed products, a towel company has also entered the ranks of providing customized services to customers. In addition to ordinary washing functions, towels are also given the function of appreciation and collection, and can be customized according to customer needs, which is very suitable for personal gifts. Some brands of towels began to accept embroidery, embroidery, patterns and other content customization. As for the price, the customization fee is determined according to the quantity. If the quantity is small, a certain amount of embroidering expenses and copyright fees are required.
Today, more and more home textile brands have been involved in the gift market, adding customization to gift purchases, and it is also an advantageous weapon for home textile brands. The reporter believes that the current home textile market is beginning to saturate and businesses must break out. First, we must innovate and provide personalized services. This is a desirable way. However, the custom price of home textiles is relatively expensive. If the company has an independent R&D department, the customization will be reduced. Cost, according to the different needs of customers to provide personalized customized services, for most customers to bring a one-stop home gift group purchase experience, which benefits consumers can also occupy the market more.
Ningbo Etdz Holdings Ltd , https://www.etdztextile.com