FILA sports fashion house is strong in the Fuzhou Dongbai Center

On November 23, 2018, Italy's century-old fashion sports brand FILA, in Fuzhou Dongbai Center, unveiled FILA Fashion Sports House, the largest integrated flagship store in China. On the day of the event, the FILA brand officially announced that the popular actor and popular idol Huang Jingyu was the spokesperson of the FILA fashion movement, interpreting the spirit of the high fashion movement advocated by the FILA brand and injecting new vitality into the sports field.

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The brand's signature red, white and blue colors and lines create a high-end fashion space of 1600 square meters in the FILA Sports Fashion House. At the same time, it creates exclusive interactive areas for FILA, FILA KIDS, FILA FUSION and FILA ATHLETICS, delivering a hundred years without Italian elegance. Change the enthusiasm and vitality, and integrate multiple scenes and multiple series into the same space, so that consumers can experience multi-faceted consumption experience in the same space.

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FILA

FILA is the first sports brand to be on the main agenda of Milan Fashion Week. It shows FILAN 2019 Milan Spring and Summer Fashion Week ICONIC COLLECTION, which combines Italian classics with contemporary high-end sports fashion. The series will also be held at Fuzhou Dongbai Center, FILA Sports. Fashion house, the world premiere.

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FILA FUSION

In the second floor area, FILA FUSION has launched a new C2M (CREATE 2 MAKE) personality service, allowing consumers to customize their own exclusive trend items. The new image of cross-border cooperation with the American street brand Staple is also a pleasant surprise, showing FILA FUSION's strong sense of multiculturalism and the trend of upward trend.

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FILA KIDS

FILA KIDS launched a new FILA KIDS exclusive game interactive zone on the opening day, creating a different leisure shopping experience for the modern family. At the same time, the latest WONNIE and SNOW TIME product lines showcase children's natural childlikeness and sunny nature.

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FILA ATHLETICS

FILA ATHLETICS also brings HOLOFIT holographic training to the FILA integrated flagship store, providing the ultimate entertainment entertainment experience for fashion enthusiasts, making sports more interesting and challenging. Huang Jingyu, the brand's new fashion sports spokesperson, also experienced the lightning runner challenge with the president of FILA Greater China, Mr. Yao Weixiong, and felt the beauty of technology brought by high-end sports fashion.

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Mr. Yao Weixiong, President of FILA Greater China, said: “The opening of FILA Sports Fashion House is a challenge to the existing sports industry rules. We combine fashion and sports to convey the charm of high-end sports fashion. The FILA brand has a solid position in the field of fashion sports.” The high-end fashion movement and diversified fashion spirit conveyed by the FILA brand are deeply loved by consumers at different levels. Synthetic flagship store to create a brand eco-sphere scene revolution, in the same scene, according to different consumer groups, segment the brand, complete the combination of multi-brand matrix, to meet the needs and experiences of different attributes consumers, to present more convenient for consumers One-stop consumption space.

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FILA brand introduction

Founded in 1911, Italy's century-old fashion sports brand FILA is a textile and knitwear company founded by the FILA brothers in the small town of Biella, Italy. In the 1970s, in order to cope with diversified development, FILA turned to sportswear and developed tennis, golf, fitness, skiing, hiking, basketball and other series. Adhering to the brand concept of “LIVE YOU ELEGANCE, elegant heart”, FILA has subverted the traditional sports image and always devoted to the passion and vitality of the centuries in the style of Italian elegance. FILA products are unique in the international sports and leisure brand with elegant and simple design style, refined quality pursuit and first-class fabric cutting. They are deeply loved by the world's elegant people. FILA products are currently sold in more than 30 countries in Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, Russia and other countries.

FILA currently has a number of regional brands - FILA, FILA KIDS, FILA FUSION, FILA ATHLETICS.

FILA KIDS is FILA's children's wear line, based on the premise of safety and comfort, with elegant and simple fashion design concept, to create a high-end lifestyle children's brand with a sense of sporty style.

FILA FUSION is a brand new trend sports brand of FILA. FILA FUSION innovates the classic styles and colors of FILA, and integrates the cultures of different countries and regions. It fully demonstrates the diversity of brands through a number of joint series and leads the new trend of trend sports.

FILA ATHLETICS targets the high-end professional sports products market with the key words of aesthetics, function, comfort and future. FILA ATHLETICS is committed to meeting the sports needs of the following groups: sports as a necessity, quality and beauty, and a professional coaching elite.

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