Fang Shi FOUNSEE, a well-known brand in men's casual wear, launched its first department store on December 11, 2009. In early November of this year, Fang Shi Co., Ltd. signed a strategic partnership with Wanda Group, one of China’s leading commercial real estate enterprises and a key player in the retail sector. This collaboration marks a significant step forward for FOUNSEE, as it plans to expand its presence across multiple cities, including Shanghai, Nanjing, Chongqing, Shenyang, Taiyuan, Jinan, Hefei, Hangzhou, Wuhan, Suzhou, Qingdao, Wuxi, and Luoyang. The goal is to open between 10 to 20 stores by 2013, eventually reaching 100 stores by 2015.
One of the flagship locations is the Chongqing Nanping Wanda Plaza, which spans over 780,000 square meters. The Chongqing Wanbao Department Store, covering 35,000 square meters, serves as a central hub integrating business, finance, and convention centers. It has a daily foot traffic of around 500,000 people and serves a population of 6.8 million in the surrounding areas. This prime location makes it an ideal platform for FOUNSEE to grow its brand and reach a broader audience.
Founded in 1998, Beijing Fangshi Industry and Trade Co., Ltd. has become a leading manufacturer and retailer of men’s casual wear. The company operates a modern industrial park covering 48,000 square meters and is certified under ISO9001, ISO14000, and OHSAS18000 standards. With 1,500 employees, including over 120 R&D designers, the company continuously invests in advanced technology such as Gerber CAD systems, German and Japanese automated cutting and hanging systems, ensuring high-quality production and efficiency.
FOUNSEE has established over 100 exclusive stores nationwide and maintains R&D centers both in China and France. Each year, the brand introduces more than 1,000 new designs, keeping the "Fang Shi" line at the forefront of fashion trends. The brand was recognized as a national customer satisfaction brand by the China Consumer Protection Foundation and was named among the top ten best-selling clothing brands in 2006 by Beijing Commercial Information Consulting Company and the Beijing Apparel & Textile Industry Association.
Born in 1998 in Beijing, FOUNSEE draws inspiration from the city's rich culture and global fashion influence. The brand combines Chinese craftsmanship with Western management practices, creating a unique identity that reflects both tradition and modernity. FOUNSEE clothing not only defines the image of a sophisticated gentleman but also allows men to move confidently through urban environments while exuding style and charm.
Under the leadership of Chairman Huang Fangyi, the company continues to innovate and expand. Fang Shi remains committed to delivering international-level fashion synchronized with global trends. The brand aims to create a new model tailored for the Chinese market, offering customized solutions for different body types and consumer needs. From design to after-sales service, Fang Shi ensures quality, style, and customer satisfaction.
With a strong focus on design, production, and management integration, FOUNSEE is positioned to lead the future of men's fashion in China. The brand represents not just clothing, but a cultural and technological fusion that highlights China's growing influence in the global fashion industry.
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