Fang Shi FOUNSEE men's casual wear officially entered the market with its first department store opening on December 11, 2009. In early November of this year, Fang Shi Co., Ltd. signed a strategic partnership with Wanda Group, one of China’s leading commercial real estate companies and a key player in the retail sector. As part of this collaboration, FOUNSEE brand stores are set to expand across multiple cities, including Shanghai, Nanjing, Chongqing, Shenyang, Taiyuan, Jinan, Hefei, Hangzhou, Wuhan, Suzhou, Qingdao, Wuxi, and Luoyang. The plan is to open 10–20 stores by 2013 and reach 70 by 2015, with the ultimate goal of having 100 stores nationwide.
Through the rapid development of the chain business via thousands of department stores, the brand has seized an important opportunity for growth, providing a safe and efficient platform for expansion. One of the flagship locations is located at Chongqing Nanping Wanda Plaza, which spans over 780,000 square meters. The Chongqing Wanbao Department Store covers 35,000 square meters and serves as a hub for commerce, finance, and conventions in the Nanping district. It directly reaches areas such as Banan, Wansheng, and Qianjiang, and is expected to attract around 500,000 daily visitors, serving a population of 68 million people in the new business district.
In Beijing, Fangshi Industry and Trade Co., Ltd. was established in 1998, focusing on the R&D, design, production, and sales of men’s casual wear. The company now operates a modern industrial park covering 48,000 square meters. It has obtained certifications including ISO9001, ISO14000, and OHSAS18000, ensuring high-quality standards and safety. With 1,500 employees, including over 120 designers and 20 senior professionals, Fang Shi has invested heavily in advanced technology, such as Gerber CAD systems, multi-layer automatic cutting machines from Germany, the U.S., and Japan, and fully automated conveyor systems.
The company has an annual production capacity of 1 million pieces of men’s casual wear and has established more than 100 exclusive stores nationwide. Its R&D center is based in Beijing, with additional facilities in France, where over 1,000 new designs are developed each year to keep the "FOUNSEE" brand at the forefront of fashion trends.
Born in 1998 in Beijing, a city known for its rich culture and global fashion influence, the FOUNSEE brand combines Chinese tradition with European elegance. The brand focuses on creating clothing that fits modern lifestyles, emphasizing both style and functionality. FOUNSEE is recognized as a national customer satisfaction brand by the China Consumer Protection Foundation and has been awarded top-selling status by various industry associations.
The brand's philosophy is built on quality, combining product excellence with innovative design. FOUNSEE clothing not only defines the image of a modern gentleman but also allows wearers to express confidence and sophistication in urban settings. Under the leadership of Chairman Huang Fangyi, who is also a visiting professor at the World Outstanding Chinese Business School, the company continues to push forward, aiming to create a unique brand model tailored for China’s market.
Fang Shi is committed to meeting the diverse needs of consumers through customized tailoring, fitting services, and after-sales support. With a complete information management system, the company strives to build a new consumer culture and drive market trends. By integrating design, production, and management effectively, Fang Shi aims to showcase China’s manufacturing strength and cultural depth on the global stage. The brand represents not just fashion, but a fusion of tradition, art, and technology, making it a true symbol of contemporary Chinese style.
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