Dream poetry clothing was founded in 1998 and headquartered in Shenzhen, has been 16 years of history, specializing in underwear research and development, design, production and marketing of integrated enterprise. Is mainly engaged in fashion underwear, light body beauty clothing, home service three categories of products.
The company's brand "dream by poetry," is one of the most well-known fashion underwear brand . Since 1998, for many years been assessed as: the national favorite women's brand, famous underwear brand in Shenzhen, the top ten fashion brands.
Since the O2O model combined offline sales with the Internet in 2010 to create a strong sales force in all industries, the O2O model quickly became accepted and gradually incorporated into daily life. By virtue of continuous exploration and trial in the past few years, Dream Poem has finally formed a set of O2O operating modes that combine the traditional operation of the industry and the modern business thinking as a whole - enjoying O2O and "O2O" through O2O A new concept of e-commerce and traditional underwear industry resources, advantages of terrestrial channels and the full integration of products, services, costs, logistics redefined, while the O2O model and physical franchisee combination to bring more far-reaching franchisees The development of the interests of the current dream of poetry O2O e-commerce to join the model is the country's leading e-commerce business model.
16 years of precipitation, to achieve dream O2O globalization
Currently, Dream Poetry has 4 branches throughout the country. The self-operated channels cover well-known domestic department stores such as Maoye, Tianhong, Chongshang, Haiya and Sun. The franchise stores now cover the whole country, which provides the realization of O2O mode Solid background support. At the same time, dream poetry Main 3 major product system, while gathering pants, socks, swimwear, shirt and other peripheral products, thousands of a single product, rich product line to protect the dream enjoy O2O mode. After 16 years of precipitation, dream poetry has a huge membership system, super 120,000 VIP will participate in the dream to enjoy the interaction and experience of O2O, the real idea into the service.
More importantly, the dream by poetry to solve the "business to be implemented O2O model easily lead to offline physical store channels and online Internet sales channels of conflict, especially with the interests of the franchise stores," the issue. This is due to the "dream enjoy O2O electronic mall" perfect, supporting management.
On October 13, "Dream Enjoy O2O Electronic Mall" () officially went online after months of internal testing. Customers directly in the "dream enjoy O2O e-mall," the next single, the dream headquarters by poetry in the background to verify the order, and then according to the receipt of nuclear orders near the order will be sent to customers from the nearest terminal franchisee, so that terminal franchisees To provide customers try on, delivery, delivery and other services. Throughout the process, the dream of online customer service according to poetry headquarters will be caring service and at any time transfer support (in the case of franchisees out of stock); and customer payment online payment, after they confirm receipt, dream poetry headquarters will be The first time back to the terminal for the franchisee account. This really happened: Joining a dream by poetry, a shop, twice the proceeds!
At the same time, relying on strong information technology, the existing stores are all networked and real-time interaction of online and offline information flow, capital flow and goods through a complete ERP system to further strengthen the O2O operation mode. Dream by Poetry headquarters and self-employed counters, terminals franchise stores to form a community of interests, through the online user base to drive the line under the actual benefits of the store, so as to share with the store value-added benefits, a substantial increase in the brand's overall value.
New media operations, strengthen the dream to enjoy O2O sticky
The essence of O2O is Online toOffline. It is very important to extend the online users and direct them to offline physical stores. Dream by poetry launched brand new media platform, the user through a specific way (concerned about Weibo or WeChat) become a fan, you can always keep abreast of business trends, industry information and life knowledge, these targeted and practical content will help enhance the user viscosity. At the same time, Dream By Poetry regularly plans fans' recruitment programs on different topics. It also attracts many fans for the brand and brings the flow of O2O to dreams to promote the actual sales.
Provide small loans, guarantees, help a dream 'dream to enjoy O2O'
Around the "Dream and Enjoyment" culture, in order to allow more people to recognize the "dream-enjoying O2O model", Dream Poem will provide microcredit and guarantee services to those who are brave enough to start their own businesses through their own resources.
It is not difficult to see that dream poetry for O2O dream operation enjoy the implementation of confidence and a clear model. According to changes in the market environment, the network marketing and physical store integration, to achieve the perfect combination of online and offline. Enjoy the O2O model, open the new business era of integration of underwear industry, and truly win the win-win situation of customers, manufacturers, franchisees and other commercial value chain.
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SHAOXING CITY CHENYAO TEXTILE CO,LTD , https://www.chenyaotextile.com