Disney - a company that sells 30 billion U.S. dollars of its concessionaire products worldwide each year, has recently been strengthening the relationship between Mickey and other Disney classic cartoons more closely with younger people. When Disney's products have been retained in the memory of these young children's childhood, Disney hopes to find new ways to attract them. As a result, the company's best known home entertainment segment has ventured into new areas: contemporary fashion and streetwear. Recently, Disney Company has gathered more community power to give Mickey a new image. Test water street art In October, Disney Consumer Products officially unveiled the disparate fashion and home division into a new group called Global Fashion and Home Disney Consumer Products, also known as the Disney Fashion and Home Department. Pam Lifford, executive vice president of Disney's fashion and home division, said the 450-person company, based in Glendale, California, spans the globe and hopes to bring together the previously isolated regional energy to make Disney a fashion And lifestyle products competitors. If we can not do something in a trend, we'll search for something to help us do it. "Said the company, which has partnered with seasoned fashion labels including Los Angeles-based Charlotte Tarantola and bridal designer Kirsty Kelly.This year Disney launched a streetwear collection called" Bloc28 ", but it has no experience in the art of graffiti, a particularly popular theme in the teen streetwear market, and Disney has commissioned several popular graffiti artists, including Zeiss Bourguise, Ewing and Mill Million to portray Mickey Mouse that they understand The result is Mickey Mouse by Bjöquez, a novels like swordsman Zuo Luo, UFO depicts the surreal scene - swordfish Mickey Mouse ran through the prehistoric wilderness. Disney Company Along with the streetwear brands X-Large and New Era, produce T-shirts and hats for the Bloc 28 and debuted at the Continental Gallery in downtown Los Angeles on November 12. The retail price includes a $ 75 hat that is currently on the street in the Hollywood area of ​​Los Angeles Shop "span of the sunset," this store sales, T-shirts retail price from 60 dollars to 65 dollars. Street wear is not limited to Bloc28.12 mid-December, Los The hundreds of street-based labels in Los Angeles have been scheduled for sale in limited-edition T-shirts and hats that feature a typical street look inspired by the missing boy figure from the 1953 Disney movie "Peter Pan" The products will be marketed in the "Hundreds" boutiques and several designated stores in Los Angeles and San Francisco Disneyland gives the street artist plenty of room to create.Laveford says the creation of the artist is made by Disney Marketers evaluate and judge whether each piece fits Disney's style, and Bloc28's artist Bojuiasez said he only accepts Disney's appointments because he can do the art in his own way, but he said there are still limits For example, he was told not to portray a dead or drug-holding Mickey.