1 kilogram of hair purchase price of 1800 yuan wig is more expensive than a hundred yuan

The reporter learned yesterday at a wig shop near the Olympic Plaza that on the eve of the Spring Festival, the store could sell forty or fifty wigs a day. The price of wigs ranges from 100 yuan to more than 1,000 yuan. The wigs made of fake hair are priced below 200 yuan. The price of wigs made of real hair is several hundred or even thousands. The most expensive wigs sold in the Dalian market are more than 13,000 yuan.

The most expensive wig is a top 13800 yuan

Yesterday, the reporter visited the McKale Mall and found that a brand wig issued by a famous movie star had a maximum price of 13,800 yuan, and the cheapest one was 2,000 yuan. According to Mr. Yang, the brand seller, this “high price” wig of more than 10,000 yuan has no shortage of buyers since the date of listing, and it can sell one or two tops per month on average. Other relatively cheap wigs sell more.

The prosperity of the wig market in Dalian is far more than that. In addition to the well-known brands in the big shopping malls, in the past three years, in many small and medium-sized shopping malls and even wholesale markets, there have been wigs of counters.

Although the same is a wig, the price is a world of difference. The reporter found in a shopping mall near the Olympic Plaza that the price of wigs here is between 100 yuan and 2,000 yuan. Sales staff frankly stated that they are acting on a small brand wig, so the price is relatively low. The short wig of chemical fiber material can be purchased under 100 yuan, and the long hair is not more than 200 yuan, and the wig price of real hair material will not be lower than 300 yuan. The salesperson said that the wigs with the price between 100 yuan and 300 yuan had the largest sales volume, and the average number of wigs sold was dozens per day.

Mr. Yang introduced that the wig is divided into a real hair material, a chemical fiber material and a mixed material of a human hair and a chemical fiber. The materials are also different in price. In addition, the specific price of the wig is also related to whether it is pure hand-made and hair styling.

Internet wig shop soared more than 1,000 in 3 years

It is understood that in the past few years, Taobao (microblogging) has only three stores selling wigs, and now it has grown to more than 1,700. It can be seen that the development speed is quite amazing, and wigs are gradually entering the mass market as a fashion accessory.

In this regard, Mr. Yang also admitted that his agent's wig brand has just entered the Dalian market in 2009. Due to the high popularity of the brand, the sales volume of the company has been very high. The sales volume has been very good in the past three years. “In 2007, our branded company opened its first store in Beijing, and in the following two years, it opened stores in other cities. In 2009, the total sales volume was more than 50 million, and in 2011 it reached 400 million. It is expected to be 5 years later. Achieve sales of 3 billion in the country."

Speaking of the rapid growth of the wig market, many sellers have reported that the phenomenon of white hair and hair loss has become younger in recent years. Many young men and women in their 30s have grown a lot of white hair or hair. Sparse, this undoubtedly provides demand for the wig market; in addition, with people's health awareness and awareness of wigs, many women and men who love beauty will choose to wear wigs instead of hot dyes when they want to change their hair style or participate in activities, because often Hot dyeing hair will not only damage the hair, but also cause undesired effects on human health. Reporter Lu Yao

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1 kg hair purchase price of about 1800 yuan

The owner of a barbershop told reporters that he often received real hair. Due to the tightness of the wig, the hair is not well received now, and some of them are acquired by Southeast Asian countries, Russia and even African countries. Thus, the cost of making wigs is also Increased. Now the hair price of 50 cm or more and 1 kg is about 1,800 yuan. In addition, the hair quality and hair volume of people's hair are not as high as in the 1980s, which is also a reason for the difficulty of acquisition.