Yanhuang's Top Ten Brands of Fashion, Elegance, and Feminine Chinese Down Jackets--New Products Tasting will be held in Guiyang on 7.14-15.

Yanhuang's Top Ten Brands of Fashion, Elegance, and Feminine Chinese Down Jackets--New Products Tasting will be held in Guiyang on 7.14-15.

Yanhuang's Top Ten Brands of Fashion, Elegance, and Feminine Chinese Down Jackets--New Products Tasting will be held in Guiyang on 7.14-15.

"Yanhuang" was born in 1987. It was named after the "Goose Down" soft warmth and product luxury. It is one of the earliest down brands in China. Today, “Yanhuang” takes “innovation” as its basic footing, and “differential competition” as the means of operation to lead the development of down products.
Performing technical reforms
At the end of the 1980s, down products were still luxury items, and “Yanhuang” provided tailor-made services to customers. After that, it broke the traditional design structure and transformed the original three-layer process into a four-layer process, effectively preventing the drill-down phenomenon. In the choice of surface material, “Yanhuang” got rid of the pure cotton and T/C fabrics of the time, and chose silk, peach skin, cotton and other fabrics with various patterns and printing processes for down apparel production. The future development has laid a good foundation.
Innovative products face leading times
In the 1990s, down products began to transform from luxury items to common warm products for people's winter life. Cold-proof bread down jackets dominate the country. "Yanhuang" has taken precautions to take the lead in introducing high-end fashion design concepts from foreign countries, combining the principles of ergonomics, human mechanics, aesthetics and color to create a unique style of "fresh and chic, free and easy fashion". The “Yanhuang” new concept down apparel with urban knowledge women as target consumer groups, functionalities, and fashion as a whole was put on the market immediately. "Yanhuang" successfully found its own commanding heights.