From January 6 to January 9, 2014, the twelfth "Hong Kong International Patent Licensing 2014" organized by the Hong Kong Trade Development Council was held at the Hong Kong International Convention and Exhibition Center. The Hong Kong Toys & Games Fair, Hong Kong Baby Products Fair and Hong Kong Stationery Exhibition. International brands, global merchants gathered from more than 300 exhibitors from dozens of countries and regions in the world, more than 17,000 high-quality buyers from around the world and more than 700 authorized projects, once again demonstrated that Asia's largest patent licensing exhibition Gluttonous feast. For the first time in this exhibition, thumb comic animation works for the first time in the spirit of "creating an entire industry chain anime brand operator" and its strategic partner Sky Valley Animation and Windwing Animation. Big Brother has brought many times to be awarded the outstanding domestic animation "Little Swiss and the devil," won the Chinese animation Oscar "Golden Monkey" "Potato Man" and get the national original animation support plan "Niuniu Amoy" three major brands Qi battle array of new moves, once again aroused widespread concern in the industry. The exhibition, thumbs brother and toys, stationery, food, gifts, etc., including more than 20 customers reached a preliminary cooperation intention and on-site and the well-known cartoon bell enterprises - Fengxiang clock licensing cooperation reached the brand. It is understood that Big Brother series of cartoon watches will be in full volume in July 2014 will be listed. Big brother and Fengxiang clock brand cooperation authorized by the market demand Birth of a professional animation brand operators China original animation After more than 10 years of industrial development, although we have become an animation power, but the well-known animation brand is very small, the degree of industrial development is relatively low . In recent years, there have been very few animation brands that really found the profit model in China and conducted large-scale industrialization. Judging from the current situation of the development of China's animation industry, at present, after most enterprises make their works, they have come to the end. Although many animation companies want to take the road of industrial development, but often more than enough. To get through the industrial chain, we must do everything from creative incubation, program production to distribution of copyright, promotion, image authorization and derivatives development. And to get through the whole industry chain requires not only the strength and operational resources, but also the need for professional personnel and operational experience. There are people in the industry analogy Road, "to do animation is like raising children, children have good education to earn the ability to make money, and most animation companies only act as parents, but it is difficult to decorating the two roles of parents and teachers. Most companies are inherent deficiencies, acquired the day after tomorrow. "In the country, animation eventually want to profit, you must walk through three mountains. The first mountain is to make good works welcomed by the market, the second is the systematic distribution of works and integrated marketing communications, the third is the development and operation of a professional derivative authorization. To create an image or brand, we must first launch a cultural content that represents the brand's unique positioning. Currently, it is mainly through television programs or new media digital content products. Want to start an anime brand, first of all have to invest in content, at present a casually a work at home millions, tens of millions of inputs, content is made, it is only the Long March to finish the first step, in order to achieve the animation content And the animated image to the brand's breathtaking jump, you must cross the second mountain to carry out systematic brand promotion. Hundreds of thousands of minutes of production are now being produced each year in hundreds of domestic productions. Due to lack of professional animation promotion and commercial operations, there are few projects that can produce market value. Although some projects have had a certain brand effect through publicity, most are ultimately short-lived, losing money and making money. This is mainly due to the lack of professional derivatives to authorize the development and operation of these projects and the inability to cross the third big mountain and die on the road. The contradiction between the operation of the animation industry chain and the incapacity of the original operation of the original enterprises makes the animation companies that have not broken the bottleneck of the industry development have been looking into strategic cooperation with the companies that have the capability of operating the whole industry chain of animation. Demand spawned the market, animation brand operators are also born. Big Brother Attracts Many Merchants to Discuss Business Cooperation "At present, some animation projects are very good in China, but due to the lack of professional promotion and commercial operation, it is very difficult to produce the proper market value in the end. Now we have started to use the accumulated animations over the years Operating resources and start strategic cooperation with high-quality project companies, will give play to the advantages of our business operations and achieve win-win situation, "said Zheng Fangping, executive vice president of Xiamen Big Brother Animation Co., Ltd." Currently we have teamed up with Sky Valley Animation Opened the operation of the whole industry chain of "Tudou Xia" animation project and also reached cooperation with Chengdu Wind Wings Animation on the commercial operation of the new media animation project "Niuniu Amo." These projects will rely on our well-established copyright distribution, promotion and brand authorization , New media network operators and animation derivatives development channels to fully enter the industrial market. "
Changxing Xinyang Textile Co., Ltd. , https://www.xinyangtextiles.com