I remember when I was at school, the names of the boys in the class were most common: Wei, Yong, Hua, Jun, Chao, Qiang, Jie, etc. The most common names for girls were Ting, Fen, Fang, Ying, Na, Yan, Ni , Ling, Juan, etc., a teacher to open the roster of flowers, you can immediately feel the courage and rigidity of boys, girls, graceful and fragrant.
At that time the name of the high rate of high, from elementary school to high school, I have met several students of the same name with the same name, male students called "Zhiqiang", "Guohua" at least three or more, female students called "Lee Fang "," Qiu Ling "the same is not unusual. Of course, the more the name of the situation will naturally have trouble, the students of the same name with the same name had to be divided according to their size or characteristics, such as fat Guohua and skin Guohua. Star also has a lot of similar situations: such as big pottery red, small pottery red; big Luo, Ronaldinho, C Lo and so on. I heard now popular four words naming the way.
Because the company serves a customer underwear brand , I naturally want to make some investigation and understanding of the status of the domestic underwear market and industry. Regardless of the big market environment or brand characteristics, there is a phenomenon actually makes people dizzy - according to the clever you may have guessed above, is the high degree of homogenization of the domestic underwear brand name, people in a colorful " Fragrant "unconsciously lost its way.
If you open the underwear brand directory or yellow pages, you absolutely like accidentally crashed into a back garden of foreign emperors, monarch please look at the name of the three thousand Belle:
Xia Dai Fang, Snow Nifang, Man Dieli, Delian, Elisa, Nelly Li, Jennifer flowers, cents Ya, Reina, Esfen, Italy Wana, Ou Difen, Siwei Ya ......
The author has a rough analysis, resulting in the phenomenon is very similar to this Belle two reasons: First, the leading brand super "call to action" - when Triumph, Embarcadero, Wacoal, Man Nifen, Carrie poetry and other big In the domestic market, many second and third tier brands do not hesitate to follow behind their ass - the original so that you can get the emperor's favorite, you have to quickly get a similar name with the emperor's side. People in this area is particularly talented, many cottage electronic products can be reflected. Second, some domestic consumers deep-rooted xenophilia mentality, so that many underwear boss riveting enough to play a foreign name, whether it is a product in Shantou, a small village or the South China Sea Yanbu a small workshop production.
In fact, this phenomenon also has a similar situation in the women's naming, but such as the underwear brand so concentrated "three-character style" and with the same fat powder named, is indeed amazing. Today, products, channels, and markets are highly homogenized today. With marketing concepts such as "Blue Ocean" and "Differentiation" prevailing today, many underwear bosses are exceptionally and firmly tied to the red of the brand name first Sea, do not worry about the slightest "bloody style."
Broad and profound Chinese culture, do not have that three words, with a little foreign, pink brand name, underwear brand management can not be successful? The answer is obviously no. Ancient and modern, water flowers, Acacia birds, red beans are not the same with the Chinese-style name and unique cultural connotations and get consumers. In fact, as long as a little bit of thought, traditional Chinese culture suitable for underwear brand name material is too much: "red beans raw southern, spring to send a few sticks," " Moon shame, sinking fish "," body without color Phoenix Flying Wing, the heart has consonance "," the public to find him thousands of Baidu, suddenly look back, that person is, the dim light "," plane trees, three more rain, not Quiet situation is bitter "...... Not to mention the other rich and colorful literary style, just pick from the Tang and Song poems a few sincere feelings, beautiful mood poetry, it may contain a wonderful underwear brand name.
In addition to the "context" brought by the brand name, there are many naming factors to consider, such as pronunciation and communication, cultural connotations, legal protection, English translation and so on. Of course, having a good brand name does not mean you have it all. It's just that you want to be unique in the Thirty-Five Belle and appreciate the Emperor (customer is God), with a distinctive, easy-to-spread, The name is the first step toward becoming queen (leading brand).