The bell of 2018 has been ringed. In order to send surprises for members in the new year, Vipshop will launch a series of revelry "shopping festivals" with a focus on selection, quality, fashion and style. It is worth 300 million vip members, especially Super VIP has opened up a series of exclusive channels to allow members to experience unique customized services, and will link online and offline to create a more refined shopping experience for the super VIPs.
Vipshop customizes urban private dinner to make life more enjoyable
On December 23, 2017 - January 7, 2018, Vipshop will span six major cities: Beijing, Xi'an, Shanghai, Wuhan, Chongqing and Guangzhou. Each city will recruit 16 super VIP members to create a super VIP Enjoy dinner. In addition to enjoying the food in the top restaurant, the temptation to touch the taste buds, members have prepared a super warm pack. From small desserts to large desserts and custom gifts, each one reflects the refinement and refinement, allowing users to walk from line to line, place themselves in real situations and experience the ultimate beauty of quality life. More importantly, through face-to-face conversations with super VIP members, members can obtain first-hand information and opinions on platforms and products, providing inspiration and evidence for subsequent user experience optimization, super VIP operations, and surprise-making decisions.
This is not the only time that VIP will hold such a member-line activity. In order to implement the concept of “quality of lifeâ€, it is more close to understanding the opinions of members and optimizing the user experience. In September 2017, VIP will launch “VIPâ€. Life Fan’s experience platform under the member line, together with the major brands of the VIP Club, Weipin Public Welfare and other projects, recruit members from time to time throughout the country to provide them with stylish, healthy, quality, and attractive offline experience activities. Up to now, the VIP Lifestyle Forum has held more than ten offline events such as the Yangcheng Lake Crab Trip, the Sassoon Bubble Party, and the Global Beauty Party. This private dinner is exactly the exclusive privilege for VIP members.
Super VIP paying member exclusive channel to build quality service upgrade
The rise of a large number of middle classes promotes the continuous escalation of consumption. Users are no longer simply pursuing “buy, buy, buy†with price incentives, but are increasingly looking forward to quality life. At the same time, in 2016, the repurchase rate of Vipshop has exceeded 90%, and a large number of highly loyal users urgently need higher-quality shopping experiences. Based on this, at the end of 2016, VIP will officially launch a paid membership program - Super VIP. Vipshop knows that the market landscape is changing rapidly, but it is clear that the barbaric scale expansion has ended and the “precision and deep plowing†situation has opened up. In order to continue to meet the higher demand of high net worth members, price, service and quality have become the key to success. .
In fact, from the past few years, the VIP Club has been studying and discussing the projects and models of paying members. VIP will not be the earliest member of the market to start paying for membership, but it will provide "what is the most valuable service for users." After a long exploration period, after a long period of observation and research, VIP will propose three most urgent and necessary privilege for the Super VIP: Free unlimited postal service throughout the year, select discounts, free refunds. The preferential benefits and high-quality services provided by Super VIP accurately and comprehensively meet the consumer demands of consumers who pay attention to quality of life. Since its launch, the number of paying members has grown rapidly and has received positive feedback from a large number of users.
Next, on the paid membership side, Vipshop will continue to use data empowerment—big data, cloud services, and artificial intelligence technologies to upgrade the super VIP personalized service, allowing users to purchase more and more experience in the process. On the more convenient, in the brand and product customization more close to each user's own preferences, and the membership experience platform under the "VIP life style" is set to give more members to bring more intimate emotional care, so that members The temperature is felt not only in the shopping scene, but also in the various scenes of life. It ultimately realizes the value to the user and the society—inheriting the quality of life and enhancing the happiness experience.