Market Positioning: In the pursuit of the natural wear comfortable, outstanding self-personality, understanding of urban life-oriented young women as the main consumer groups, the product is very broad marketable. Age: 18-23 years old: 40% of major consumer groups 23-28 years: 40% of major consumer groups 28-35 years of age: 20% of consumer groups, "three wins" Business philosophy: the company firmly believes that the product is a business The lifeline of the customer first, to create a win-win business is the fundamental survival. By the franchisee to invest in shop, franchise, "Eighteen Ladies Square" franchise system, franchise stores, agents, the three companies formed a "community of interests," the parent company has the obligation to constantly understand the needs of consumers and continuously improve product quality , Continue to improve business services, franchise stores, agents profitable, up to "win-win."