Product style: The design originates from the trendy fashions of Europe and South Korea. The overall style emphasizes the romantic and gentle oriental women, the innocent and pure, the straight-headed lady image, which shows the unique charm of oriental women's self-confidence and elegance, as well as healthy and natural life attitude . Which runs through fashion, casual, simple and popular elements, emphasizing the comfort of clothing, wearability and collocation. Brand Culture: Entrepreneurship: Diligence, Solidarity, Innovation and Sharing Philosophy of Business: All Inclusion, Content Is A Big Business Goal: Make "Eighteen Ladies' Square" the Most Competitive Ladies Apparel Brand in China and Make Chinese Women Move More Elegantly Short-term goal: to mobilize the whole body and create a learning-oriented enterprise Long-term goal of the enterprise: To build the 18th Ladies 'Square into the first ladies' apparel brand in China and make Chinese women more elegant and moving.