Hart Schaffner Marx, commonly known as Hart Max, was officially established in Chicago in 1887 and is one of the oldest men's clothing brands in the United States. Over the past 130 years, the brand has consistently pioneered innovation in the fashion industry. It was the first apparel company to use advertising and events for brand promotion, the first to introduce tailored options for different body types such as tall, short, thin, and thick, and the first to establish a fabric testing laboratory. In 1917, it created the world’s first lightweight and thin suit, and later became the first to incorporate zippers into trousers. It also became the first manufacturer of wool and wool-blend suits, setting new standards that still influence the industry today.
As a leader in American menswear, Hart Schaffner Marx has earned the trust and support of many prominent figures, including U.S. Presidents Ronald Reagan and Dwight D. Eisenhower, NBA legend Michael Jordan, golf icon Jack Nicklaus, comedian and actor Bob Hope, and many others. These names are a testament to the brand’s enduring quality and timeless value.
In 2008, during the Democratic National Convention, then-presidential candidate Barack Obama wore a custom-made navy wool suit from Hart Schaffner Marx when he formally accepted the party’s nomination. This moment was captured by the *Chicago Sun-Times* on August 28, 2008, and marked a significant milestone for the brand. Obama, a long-time admirer of Hart Schaffner Marx, often chose its ready-to-wear garments for public appearances. For his "Nomination Night," he specifically ordered a custom suit from the brand’s tailor. On November 4, 2008, Hart Schaffner Marx played a role in Obama’s historic victory, as he became the 44th president of the United States and the first non-white president in American history.
This event not only brought renewed attention to the brand but also significantly boosted its sales across the country. As a 120-year-old legacy brand, Hart Schaffner Marx experienced a renaissance, once again becoming a favorite among successful individuals. When asked about the brand’s continued success, CEO Homi Patel said, “We don’t boast because we’ve been dressing presidents, vice presidents, and senators for over a century. We’ve done it for the same reason we always have — with dedication, craftsmanship, and quiet pride.â€
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