Hart Schaffner Marx, commonly known as Hart Max, was officially established in Chicago in 1887 and is one of the oldest men's clothing brands in the United States. Over its more than 130-year history, the brand has consistently led the industry by pioneering numerous firsts: it was the first apparel company to use advertising and events for brand promotion, the first to offer tailored clothing in different sizes such as tall, short, thick, and slim, and the first to establish a fabric testing laboratory. In 1917, Hart Schaffner Marx created the world’s first suit made from light and thin fabrics, and later became the first to incorporate zippers into trousers. It also pioneered the production of wool and wool-blend suits, many of which are still industry standards today.
As a leader in American men’s fashion, Hart Schaffner Marx has earned the trust and admiration of generations of American elites and celebrities. Among its notable clients are U.S. Presidents Ronald Reagan and Dwight D. Eisenhower, NBA legend Michael Jordan, golf icon Jack Nicklaus, comedian and actor Bob Hope, and many others. These iconic names have long been a testament to the brand’s enduring quality and prestige.
One of the most memorable moments in the brand’s history came during the 2008 Democratic National Convention when then-presidential candidate Barack Obama wore a navy wool suit from Hart Schaffner Marx during his formal acceptance speech. This moment not only highlighted the brand’s association with American leadership but also marked a turning point in its modern revival. Obama, a loyal customer, frequently wore Hart Schaffner Marx suits at public events, often choosing ready-to-wear pieces. For the night of his nomination, he even had a custom suit made by the brand.
On November 4, 2008, Hart Schaffner Marx played a small but significant role in history as it accompanied Obama to his historic victory, making him the 44th president of the United States—and the first non-white president in U.S. history. The event brought renewed attention to the brand, boosting sales and re-establishing Hart Schaffner Marx as a symbol of success and tradition.
In the face of this resurgence, CEO Homi Patel emphasized the brand’s humble yet proud legacy. “We don’t brag because we’ve been dressing presidents, vice presidents, and senators for over a century,†he said. “We keep doing what we do best—making great clothes—for the same reason we always have.â€
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