"Man Luka" consumer group positioned in the 18-35-year-old new women. They are the trendsetter in the city and are also the most supportive groups. Most of them belonged to white-collar workers and social elites, possessed higher social status and independent economic status, pursued individuality and freedom of life, and advocated the concept of quality in consumption. They long for fashion to enhance their superior image and express themselves through their clothing. To this end, they pay less attention to the price of fashion, but also concerned about the novel style, exquisite workmanship and wearing comfort. "Man Luka" keen to capture the psychology of modern urban women, through the capture of the essence of fashion and creativity to play, so that the fashion design style is unique, quality excellence, style innovation. Brand content: identification, self-confidence, commitment.
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